"A brandable domain is an empty vessel. It means nothing until you fill it with meaning."
When you look at the world's biggest companies—Google, Starbucks, Nike, Amazon—none of their names describe what they do. They are brandable names.
In contrast, "BestBuy" or "GeneralMotors" are descriptive. They tell you exactly what you get.
This guide explores why brandable domains often win in the long run and how you can use AI patterns to generate them.
Brandable
- Unique and distinct (e.g., Uber)
- Easy to trademark
- Flexible for pivoting
- Short and memorable
Descriptive
- Clear value prop (e.g., Cars.com)
- Hard to protect/trademark
- Limited if you change products
- Often long or hyphenated
The Psychology of Sound
Brandable names often rely on "sound symbolism."
- Plosives (P, B, T, D, K, G): Sound strong, quick, and energetic. Examples: TikTok, Kodak, GoPro.
- Fricatives (F, V, S, Z): Sound fast, smooth, and modern. Examples: Spotify, Venmo, Fastly.
- Liquids (L, R): Sound flowing and elegant. Examples: Hulu, Rolex, Lululemon.
5 AI Patterns for Brandable Names
Our AI generator uses these proven linguistic patterns to create catchy names:
1. The Suffix Method
Add -ify, -ly, -io, -ia to a root word.
Examples: Shopify, Fastly, Discordia
2. The Compound
Combine two short, punchy words.
Examples: SnapChat, FaceBook, YouTube
3. The Blend (Portmanteau)
Merge two words into one.
Examples: Instagram (Instant + Telegram), Pinterest (Pin + Interest)
4. The Mispelling
Drop a vowel or change a letter.
Examples: Lyft, Tumblr, Flickr
5. The Abstract
Completely made up or unrelated words.
Examples: Apple, Uber, Slack
100 Brandable Name Ideas
Here are 100 examples of brandable name structures generated by our AI to get your gears turning:
(Want the full list? Use the generator below to create unlimited unique ones.)