Best Business Name Generators 2025
We tested the top naming tools to help you find the perfect name for your business.
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How We Tested These Generators
We evaluated each name generator using consistent criteria and real tests. Total testing time exceeded 20 hours across all generators.
Evaluation Criteria
- Name Quality (40%): Brandability, relevance, uniqueness, and variety.
- Domain Checking (25%): Accuracy, speed, TLD coverage, and reliability.
- User Experience (20%): Interface, features, mobile support, and speed.
- Pricing & Value (15%): Free tier features, paid value, and upsell aggression.
Testing Process
- 1. Generated names using 5 different keyword sets
- 2. Verified domain availability independently
- 3. Had 3 evaluators rate name quality (blind test)
- 4. Tested on desktop and mobile devices
- 5. Evaluated both free and paid features
- 6. Read user reviews across platforms
Individual Reviews
#1: Nametastic
Overview
Nametastic uses advanced AI to generate brandable business names with instant domain availability checking across multiple TLDs. It focuses on meaningful, contextual names rather than random word combinations.
What We Liked
- Superior AI UnderstandingThe AI doesn't just match keywords - it understands context. "Eco cleaning" produces names that feel sustainable, not just names containing "eco" or "clean."
- Accurate Domain CheckingEvery domain check in our testing returned accurate, current results. No false positives or cached data issues.
- Comprehensive TLD CoverageChecks .com, .io, .co, .ai, .app, .dev, and more. Most competitors only check .com.
- No Premium UpsellsEverything is free. No locked features, no premium tiers, no constant upgrade prompts.
- Modern InterfaceClean, fast, and works great on mobile.
What Could Be Better
- No Logo GeneratorYou'll need a separate tool like Looka or Canva for logos.
- Fewer Style FiltersLess explicit control over name styles than some competitors.
- Newer BrandLess established than tools like Namelix, so fewer reviews available.
Test Results
Best For
- Tech startups and SaaS companies
- Users who want brandable, unique names
- Those who value accurate domain checking
- Budget-conscious users (everything free)
Pricing
- Free: All features
- Paid: N/A (no paid tier)
#2: Namelix
Overview
Namelix is one of the most popular name generators with millions of users. It generates short, brandable names and offers built-in logo generation as a paid feature.
What We Liked
- Established ReputationTrusted by millions of users over several years. Lots of reviews and community trust.
- Logo GenerationBuilt-in AI logo maker is convenient if you need name + logo together (paid feature).
- Style FiltersMultiple name style presets give explicit control over output type.
- Save and CompareEasy to save favorites and organize options.
What Could Be Better
- Mixed Name QualityGood names are mixed with generic combinations like "Business Pro" or "Industry Hub."
- Domain Checking IssuesSome false positives in our testing - domains shown as available were actually taken.
- Premium FeaturesBest style filters are locked behind payment.
- Dated InterfaceFunctional but feels less modern than newer competitors.
Test Results
Best For
- Users wanting name + logo together
- Those familiar with the platform
- Quick brainstorming sessions
Pricing
- Free: Basic generation
- Premium: From $10/month
- Logo: Additional cost
#3: Shopify Business Name Generator
Overview
Shopify's free generator creates business name ideas with domain checking. Integrated with their e-commerce platform for easy store setup.
What We Liked
- Completely FreeNo paid tier at all - everything is free.
- Simple InterfaceVery easy to use, minimal learning curve.
- Shopify IntegrationSeamless for users setting up Shopify stores.
- Fast ResultsInstant generation with no delays.
What Could Be Better
- Basic AlgorithmLess sophisticated than dedicated AI generators.
- Limited TLDsPrimarily checks .com only.
- E-commerce BiasResults skew toward retail/online store names.
- No Advanced FeaturesNo saving, exporting, or filtering.
Test Results
Best For
- Shopify store owners
- E-commerce businesses
- Users who want simplicity
- Quick brainstorming
Pricing
- Free: All features
- Paid: N/A
#4: Looka
Overview
Looka combines name generation with AI logo design to create complete brand identity packages including colors, fonts, and social media assets.
What We Liked
- Full Brand IdentityName, logo, colors, fonts together in one tool.
- Quality Logo OutputAI logos are better than most competitors.
- Complete PackagesBrand kits include social media sizes, business cards, etc.
- Professional ResultsPolished, usable output without design skills.
What Could Be Better
- Basic Name GeneratorNames are secondary to logos - not as strong as dedicated generators.
- Paid LogosMust pay to download logos (free to preview).
- Higher CostFull brand kits can be expensive ($96+).
- Focus SplitNeither naming nor logos are best-in-class individually.
Test Results
Best For
- Users needing complete brand identity
- Small businesses wanting DIY branding
- Those who value visual identity highly
- Non-designers who need logos
Pricing
- Free: Name generation, logo preview
- Logos: From $20
- Brand kits: From $96
#5: Squadhelp
Overview
Squadhelp is a naming marketplace where real people compete to create names for your business. Also offers AI generator and premium domains for sale.
What We Liked
- Human CreativityReal people create names - not just algorithms.
- Quality ControlNames are vetted before submission.
- Trademark IncludedContest packages include trademark checking.
- Premium DomainsHigh-quality domains available for purchase.
What Could Be Better
- High CostContests start at $300, significantly more than free generators.
- Time RequiredTakes days to get results, not instant.
- Variable QualityDepends on contest participation and which creatives join.
- Not InstantCan't generate names immediately.
Test Results
Best For
- Serious branding investment
- Those wanting human creativity
- Businesses with naming budget
- Users who need trademark checking
Pricing
- AI Generator: Free
- Contests: From $300
- Premium names: From $1,000+
Side-by-Side Comparison
| Tool | Rating | AI Quality | Domain Check | Logo | Price |
|---|---|---|---|---|---|
| Nametastic Winner | 4.8/5 | Excellent | Excellent | No | Free |
| Namelix | 4.3/5 | Good | Good | Paid | Free |
| Shopify | 4.0/5 | Basic | Good | No | Free |
| Looka | 4.2/5 | Basic | Basic | Paid | Free |
| Squadhelp | 4.5/5 | Human | Good | Paid | $$$ |
Which Generator Should You Use?
Best for Tech Startups: Nametastic
Superior AI understands tech industry naming conventions, extensive TLD coverage including .io and .ai, produces genuinely brandable names.
Best for E-commerce: Shopify
Free, simple, and integrates directly with Shopify platform. Good enough for straightforward online stores.
Best for Complete Branding: Looka
Get name, logo, colors, and fonts together in one package. Ideal for small businesses wanting DIY brand identity.
Best for Premium Names: Squadhelp
Human creativity produces truly unique names, trademark checking included, curated premium domains available.
Best Completely Free Option: Nametastic
All features free with no upsells. Best value for users who don't need logo generation - you can use Canva or Looka for logos separately.
Pricing Breakdown
| Generator | Free Tier | Paid Features | Value |
|---|---|---|---|
| Nametastic | All features | N/A | Excellent |
| Namelix | Basic naming | $10+/mo for filters | Good |
| Looka | Preview only | Logo downloads ($20+) | Moderate |
| Squadhelp | AI generator | Contests ($300+) | Low (for most) |
Frequently Asked Questions
Ready to find your perfect business name?
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